Past Work

Case Study


Start feeling better without leaving your bed.

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Case Study


Finding roommates made easy.

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Case Study

Funk Run for Android

Helping you find nearby people to run with.

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Coming Soon

1919 Market

An apartment website for the modern age.

Case Study Coming Soon


Hey, I'm Zack.

I'm a Product Designer passionate about deeply understanding people and innovating on their behalf. I'm currently living in San Francisco while running a small design and strategy shop called Intentional Labs. I spent the first two years of my career as an early employee and Product Manager at Seqouia-backed startup Yik Yak.

My passion for technology and design started as a kid. Growing up as an only child in a small town, the Internet was like my best friend and my window into the rest of the world. A childhood full of AIM, MySpace, and YouTube taught me how technology can help connect and entertain people.

I'm a problem solver; not an artist. I constantly think of ways to improve the products, experiences, and processes I interact with. I value company cultures that are deeply customer-obsessed, find ways to guess less, and have human-centered design in their DNA.

I graduated with Distinction from UNC Chapel Hill and was the first in my family to attend college. I’m a “self-taught” designer and am lucky to be part of an open and generous product design community. Get in touch by using the contact form below or email me at


Ever since I can remember I've enjoyed thinking of ways to improve experiences. Whether sitting at a traffic light, frustratingly going through an automated phone system, or tapping through an app's onboarding process, I constantly think of ways to improve experiences for myself and for others. I find it incredibly satisfying to be able to change the world around me in a way that helps improve the lives of others.

To me, human-centered design is a way of looking at the world through the user's eyes, reimagining it for what it could be, and communicating a vision to help it come to fruition. It includes empathy, exploration, intentionality, collaboration, experimentation, and execution. It's form following function. In the digital world, it's making software feel as human as possible.

I take inspiration from from a long list great business and design leaders; but Jeff Bezos is at the top of that list. Jeff frequently talks about staying in what he calls a "Day 1" mentality. The most important piece of Day 1? Customer-obsession.

Jeff describes customer-obsession in his 2016 letter to Amazon shareholders: "customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great. Even when they don't yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf."

Being customer obsessed helps drive me, just as Jeff says, to innovate on the customers behalf. It's a frame of mind that is relentlessly focused on the value you create for your customer, how they experience your product, and how to make them happy even when they report being happy. It is, in my opinion, the single-most important way for companies to stay relevant in a rapidly-changing environment.

It's worth saying that I'm much more interested in building a winning product than I am following a winning process. While good process helps provide structure and is... well... good, I'm hesitant to use process as any kind of guiding light or proxy for success.

While every project has its unique constraints, twists, and turns, I incorporate Lean principles into every project in order to minimize the risk we're designing the wrong solution. This includes deeply empathizing with and understand users, defining success early, prototyping and testing often, and iterating based on learnings.

I will often mention or ask the team for ways to guess less and shift our mentality from "we know we're right" to "how do we know we're right?". Both are concepts I picked up from the teachings of Aaron Walter and Ray Dalio.

In-person interviews, surveys, Mixpanel, Amplitude, Google Analytics, and Full Story to collect and analyze data. Pencil and paper, Procreate (+ iPad Pro + Apple Pencil), marker and whiteboard to wireframe. Sketch, Principle, After Effects, and Framer for high fidelity and animations. InVision and Zeplin to prototype and communicate with developers.

San Francisco, CA

I'm always up to meet new people and hear interesting ideas. Say hello by emailing me at or send a message through the contact form.

Get In Touch